Váš Výběr Kefírové mléko

Váš Výběr (Your Choice) is a private label brand primarily associated with the retail chain Billa in the Czech Republic and Slovakia. The Kefírové mléko is a fermented milk product that highlights its local heritage by featuring the Czech flag on its packaging, indicating that the milk is sourced and processed within the Czech Republic.

The brand is designed to offer quality dairy products at a competitive price point, tailored for the Central European market. While the product is a local Czech offering, the ultimate ownership lies with the REWE Group, a major German diversified retail and tourism cooperative that operates the Billa supermarkets across Europe.