Brumík (BeBe Brumík) snack

Brumík, also known as BeBe Brumík in Central and Eastern Europe, is a popular brand of soft sponge cake snacks shaped like bears, often filled with chocolate, milk, or fruit fillings. The brand is a regional adaptation under the broader umbrella of the BeBe biscuits brand, which originated in the Czech Republic and Slovakia (formerly Czechoslovakia).

Today, the brand is owned by Mondelēz International, a global snack food giant based in the United States. While the product has deep roots in the Czech snack market, manufacturing takes place in multiple locations across Europe to serve different regional markets. Mondelēz International manages the brand through its various European subsidiaries, maintaining its position as a staple in the children's snack category across the continent.