Made O'Meter
Discover where a brand or product originates
Red Bull is one of the most recognizable energy drink brands globally. Originally inspired by the Thai drink Krating Daeng, the brand was adapted for international markets by Dietrich Mateschitz in 1987. The product shown appears to be a flavored variant, specifically an 'Edition' line such as the Apricot or Peach edition, indicated by the orange can color.
Technically, the manufacturing is concentrated in the Alpine regions of Austria and Switzerland to ensure consistent water quality and logistics. The brand is owned by Red Bull GmbH, based in Fuschl am See, Austria. Ownership is split between the Yoovidhya family in Thailand and the heirs of Dietrich Mateschitz. Despite its Thai roots, the brand is culturally and operationally Austrian.
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