Asda reusable carrier bag

Asda is one of the United Kingdom's leading supermarket retailers. The brand originally grew from the Associated Dairies & Farm Stores Ltd, founded in 1949, and adopted the name Asda in 1965 through a merger with the Asquith brothers. The reusable carrier bag shown, often referred to as a 'Bag for Life,' is part of the retailer's sustainability initiatives.

Historically, Asda was owned by the American retail giant Walmart from 1999 until 2021. In early 2021, the brand was acquired by a consortium consisting of the Issa brothers and TDR Capital. Today, Asda remains headquartered in Leeds, West Yorkshire. While the retail services are based in the UK, the manufacturing of their plastic carrier bags typically occurs across multiple countries, often sourced from large-scale plastic manufacturers in Asia or Europe to ensure cost-efficiency and supply chain reliability.