Made O'Meter
Discover where a brand or product originates
Actimel is a world-renowned probiotic yogurt drink famously launched by the French multinational Danone. Originally developed in the 1990s following research into the L. Casei Danone bacterium, the brand has become a staple in the functional food market, marketing specifically toward immune system support.
The product shown is part of the 'Kids' range, featuring a collaboration with Nintendo's Super Mario franchise to appeal to younger consumers. While the brand originated in France, it is produced in several Danone factories across Europe and the world to serve local markets; for the Italian market, production often takes place in European plants located in countries like Belgium or Spain.
Danone remains the ultimate owner of the brand. As a leader in the global dairy and plant-based sectors, Danone operates as a publicly traded company headquartered in Paris, France, maintaining its status through continuous innovation in health-focused nutrition.
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