Rituals The Ritual of Jing hand & body lotion

Brand Background and Ownership

Rituals is a well-known lifestyle and personal care brand founded in Amsterdam, Netherlands, in 2000. It was created by Raymond Cloosterman, a former Unilever executive who aimed to transform ordinary daily routines into meaningful rituals. The brand focuses on luxury home and body products inspired by ancient Eastern traditions.

Today, Rituals remains an independent company under the parent company Rituals Cosmetics Enterprise B.V. It is currently owned by its founder, Raymond Cloosterman, along with a minority stake held by an investment fund. The company has maintained its headquarters in Amsterdam since its inception.

Product Origins and Manufacturing

While the brand's creative direction and research and development occur in the Netherlands, the official manufacturing of their liquid personal care items, such as the Hand & Body Lotion from 'The Ritual of Jing' line, is typically outsourced to specialized manufacturers within the European Union. Most of their cosmetic production is concentrated in Germany to ensure high safety and quality standards, although some components or specific collections may involve facilities in other European countries.