Pril Kraftgel Zitrone dishwashing liquid

Pril is a traditional brand of dishwashing liquid that has been a staple in German households since its introduction in 1951. Originally developed by Böhme Fettchemie, it was the first liquid dish soap on the German market. The brand is famous for its effective grease-cutting formulas and its historical marketing campaigns, such as the 'Pril-Blumen' flower stickers.

Today, Pril is owned by Henkel AG & Co. KGaA, a major German multinational chemical and consumer goods company. While major production for the European market takes place in Germany, Henkel's global reach means it is produced and sold under various regional names (like Pur or Somat in some contexts) across multiple countries. The brand remains a leader in the manual dishwashing category, focusing on high-performance 'Kraftgel' formulas like the lemon-scented version pictured.