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HTH (Hjälper Torr Hud) is a well-established Swedish skincare brand dedicated to solving dry skin issues through scientifically backed formulas. Originally developed by the Swedish pharmaceutical company Pharmacia in 1970, the brand gained popularity for its effective use of skin-identical moisturizing factors like urea and lactic acid.
Today, the brand is owned by the Norwegian conglomerate Orkla through its Orkla Care division. While the brand maintains its strong Nordic identity and focuses on the Scandinavian market, its production is centered primarily in Sweden to ensure high quality and compliance with regional skincare standards. The brand continues to focus on dermatologically tested products that cater to sensitive and dry skin types.
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