ja! Wild-Preiselbeeren

The ja! brand is a well-known private label created by the REWE Group in Germany. Launched in 1982, it was designed to provide customers with high-quality daily essentials at budget-friendly prices. This specific product, Wild-Preiselbeeren (wild lingonberries), is a fruit preserve commonly used in Central European cuisine, often paired with meat dishes or desserts.

While the lingonberries are sourced from Scandinavia as indicated on the label, the final processing and packaging are done by manufacturers contracted by the REWE Group, primarily located in Germany to serve the local supermarket infrastructure. As a private label, ja! remains under the full ownership and management of the REWE Group, a leading European retail and tourism cooperative.