Sultana FruitBiscuit

Sultana FruitBiscuit is a popular snack brand originating from the Netherlands. Known for its fruit-filled biscuit bars, the brand has been a staple in European pantries for decades, marketing itself as a convenient and healthier alternative to traditional cookies.

The product is primarily manufactured in the Netherlands. The brand was originally created by the Dutch company Koninklijke Verkade (Verkade). Through a series of corporate acquisitions, the brand became part of United Biscuits.

Today, the brand is under the ultimate ownership of pladis Global, a leading international confectionery company. pladis was formed in 2016 when the Turkish conglomerate Yıldız Holding consolidated its global snack businesses, including United Biscuits, Ulker, and Godiva Chocolatier. The company is headquartered in London, United Kingdom, and continues to distribute Sultana products across various European markets via its subsidiary United Biscuits.