Nestlé Shreddies Cereal

Shreddies is an iconic lattice-shaped malted wholegrain cereal that has been a staple of breakfast tables since 1953. Originally launched in Canada, the brand became a British household favorite through its production at the Staverton factory in Wiltshire, UK.

The brand's history is marked by its transition through major food conglomerates. While it was long associated with Nabisco and later Cereal Partners Worldwide, it is now primarily branded under the Nestlé banner in the UK market. The manufacturing process remains centered in the United Kingdom to serve the domestic market.

Today, the brand is managed through Cereal Partners Worldwide, a powerful joint venture between Nestlé and General Mills. This partnership allows the brand to benefit from Nestlé's global distribution network while maintaining the original recipe and processing techniques that have defined the brand for over seventy years.