Birell Polotmavý Citrón

Birell is the leading brand of non-alcoholic beer in the Czech Republic and Slovakia. It was first introduced to the market in the early 1990s as a response to the growing demand for a high-quality non-alcoholic alternative that maintains the authentic taste and brewing traditions of Czech pilsner. The 'Polotmavý Citrón' variant specifically combines the characteristics of a semi-dark non-alcoholic beer with natural lemon juices to create a refreshing beverage.

The production is primarily centered in the Radegast Brewery located in Nošovice, Czech Republic. This facility is renowned for its specific brewing yeast and fermentation processes that allow Birell to achieve its signature beer flavor without producing alcohol. The brand has expanded its portfolio significantly over the years, introducing various fruit infusions and botanical blends to cater to health-conscious consumers who avoid alcohol and artificial additives.

Regarding its ownership, Birell is a cornerstone brand of Plzeňský Prazdroj, the largest brewing group in Central Europe. Following a series of international acquisitions, Plzeňský Prazdroj was acquired by the Japanese multinational group Asahi Group Holdings, Ltd. in 2017. Asahi continues to manage the brand through its European division, focusing on premium quality and innovation in the non-alcoholic segment.