Xixo soft drink

Xixo is a prominent European beverage brand known for its wide range of iced teas, carbonated soft drinks, and flavored waters. The brand prides itself on using high-quality ingredients, often featuring products made with fructose or stevia rather than artificial sweeteners, and emphasizing the absence of preservatives.

The brand is manufactured in one of Europe's most modern bottling plants located in Szikszó, Hungary. This facility is part of the HELL Group's larger production complex, which utilizes state-of-the-art automation and sustainable aluminum packaging to reduce environmental impact. Xixo has successfully expanded from its Central European roots to become an international competitor in the non-alcoholic beverage market.

Ownership of Xixo remains within the HELL Group, a privately held Hungarian company that also owns the globally recognized HELL Energy drink brand. Under the management of the Barabás family, the company maintains vertical integration by producing its own beverage cans and controlling the entire bottling process, ensuring consistent quality and distribution across dozens of countries.