Schär Cereal Flakes

Schär Cereal Flakes are a well-known gluten-free breakfast option designed for individuals with celiac disease or gluten sensitivities. The brand Dr. Schär was originally founded in South Tyrol, Italy, in 1922 and has since grown to become a global leader in the gluten-free food sector.

While the brand has its roots in Italy, its large-scale manufacturing operations are distributed across Europe, with a significant amount of cereal production taking place in Germany. This ensures high-quality standards and broad availability throughout the European market, including Norway.

The Schär brand is currently owned by the Dr. Schär AG / SPA, which remains a family-owned enterprise headquartered in Burgstall, Italy. The company has maintained its independence and continues to specialize exclusively in health-conscious and dietary nutritional products, making it one of the most trusted names in the global gluten-free industry.