Fun & Sun Hotels (TUI Fun & Sun)

Fun & Sun Hotels started as a specialized brand targeting the leisure and family travel market, particularly within the Mediterranean and CIS regions. Originally conceived to provide curated vacation experiences with family-oriented amenities, the brand became a staple in popular beach destinations like Turkey and Egypt. It focuses on offering comprehensive entertainment, sun-soaked locations, and structured activities for all age groups.

Historically, the brand was closely associated with TUI Russia, which operated under a licensing agreement from the TUI Group. However, following global shifts and corporate restructurings, the brand moved under the ownership and management of TT-Travel LLC. This transition marked a separation from the broader European TUI Group's direct management while maintaining the localized hospitality expertise developed over years.

Today, Fun & Sun operates a vast portfolio of managed and franchised hotel properties. The brand's ownership is primarily centered in Russia through TT-Travel LLC, reflecting a shift towards regional autonomy in the travel sector. It continues to be a major player in the international tourism landscape, connecting travelers from Eastern Europe and Central Asia to diverse sunny destinations through its distinct service model.