Mr Muscle Platinum Window & Glass cleaner

Mr Muscle is one of the most recognized household cleaning brands globally, originally launched in the United Kingdom during the 1970s. Initially famous for its powerful oven cleaners, the brand expanded into a comprehensive range of surface-specific solutions, including the Platinum Window & Glass cleaner shown here, which emphasizes a streak-free finish using ingredients like vinegar. The brand is well-known for its mascot, a superhero character designed to convey the idea of high-performance cleaning with minimal effort.

The brand's ownership has evolved over decades. It was originally created by Drackett, a US-based company that was later acquired by Bristol-Myers Squibb in 1965. In 1992, S. C. Johnson & Son acquired Drackett, bringing Mr Muscle into its extensive portfolio of household icons. Today, Mr Muscle is manufactured in various strategic locations around the world to serve regional markets, including facilities in Europe and Asia. S. C. Johnson continues to manage the brand as a family-owned multinational, focusing on sustainability initiatives such as the use of recovered coastal plastic in their packaging.