Aesop Post-Poo Drops

Aesop is a renowned luxury skincare brand that has carved a unique niche in the personal care industry through its aesthetic focus and botanical-led formulations. Founded in Melbourne, Australia, in 1987 by hairdresser Dennis Paphitis, the brand initially began as a way to incorporate essential oils into hair products. Over the decades, it expanded globally, gaining a cult following for its minimalist brown glass packaging and distinctive retail environments. The product shown, identified by its unique ISBN-style barcode and hare illustration, is the brand's iconic citrus-based deodorising drops for the bathroom.

In terms of ownership, Aesop has undergone significant changes. For many years, it was owned by Natura &Co, a Brazilian multinational. However, in one of the beauty industry’s largest acquisitions of 2023, the brand was purchased by the French cosmetic giant L'Oréal. Today, Aesop continues to operate with its original artistic vision but benefits from the global supply chain and distribution networks of its parent company, headquartered in Clichy, France. Most Aesop products continue to be manufactured in Australia, maintaining a link to their original heritage.