BEAR Just Fruit snacks

BEAR snacks, famous for their 'yoyos' and 'fruit rolls,' were originally founded in the United Kingdom by Hayley Gait-Golding in 2009. The brand was built on the philosophy of using minimally processed, whole fruit ingredients with absolutely no added sugars or concentrates. The products are marketed as a healthy alternative for children and snack enthusiasts.

In 2015, the brand was acquired by the Belgian confectionery giant Lotus Bakeries. Today, BEAR snacks are distributed globally, with manufacturing taking place in various locations including South Africa and Europe to meet international demand. The brand remains a key part of the Lotus 'Natural Foods' portfolio, emphasizing clean labels and natural ingredients.