Viking Outdoor Footwear

Brand Heritage and Origins

Viking Outdoor Footwear, officially known as Viking Soft Shoes or Viking Gummivarefabrikk, was founded in 1920 in Askim, Norway. The brand initially achieved fame for its durable rubber boots, specifically designed to withstand the harsh, wet Scandinavian climate. This dedication to weatherproofing and quality defined the brand's identity for over a century.

Manufacturing and Global Presence

While the brand's research, high-level design, and heritage are rooted in Norway, modern production is distributed globally. Like most technical footwear brands, manufacturing occurs primarily in partner factories across Vietnam, China, and Europe to leverage specialized machinery for GORE-TEX integration and high-performance soles. This global supply chain ensures the gear meets the rigorous standards required for trekking, hiking, and rainy city life.

Ownership and Market Position

Today, Viking remains a privately held Norwegian entity following a series of historical transitions. It is currently owned by the investment group Bertel O. Steen Industri AS. This local ownership preserves the brand's Nordic DNA while allowing it to expand into international markets. Viking continues to be a market leader in Scandinavia for children's footwear and technical outdoor boots, emphasizing sustainability and sustainable rubber sourcing.