Sencor Infrared Cooking Plate

Sencor is an electronics brand with a deeply international identity. Originally founded in Japan during the late 1960s, it gained a reputation for innovative consumer technology before its ownership and headquarters transitioned to Europe. Since the 1990s, the brand has been managed from the Czech Republic, where it has grown into a major household appliances name across the European market.

While the brand emphasizes European design and engineering, its manufacturing strategy relies on global logistics. As explicitly stated on the packaging, this specific product is designed by Sencor in Europe but manufactured in China to leverage large-scale production efficiencies. Today, Sencor is owned by the Czech company FAST ČR, a.s., which oversees its distribution, product development, and brand expansion into dozens of countries worldwide.