Borotalco Invisible Men Musk Scent deodorant

Borotalco is an iconic Italian brand with a history dating back to 1878, when the pharmacist Henry Roberts created the distinctive Microtalcum powder in Florence. The brand has since become a household name in Italy, synonymous with freshness and skin protection. The product shown, Borotalco Invisible Men, is a modern extension of this heritage, designed to provide 72-hour protection without leaving stains on clothing.

The brand is currently owned by the Bolton Group, an Italian multinational corporation that acquired the brand to expand its presence in the personal care and beauty markets. While the historical roots and core identity of Borotalco remain deeply Italian, the manufacturing takes place in various European facilities to meet international demand, with central operations still heavily concentrated in Italy.