Alteza plum jam

Alteza is one of the most recognized private label brands in the Spanish retail market, specifically associated with the Euromadi group. This plum jam, marketed as 'Ciruela' (and 'Ameixa' in Portuguese/Galician), is part of their health-oriented '+por ti' range, which focuses on products with no added sugars and high fiber content.

The product is manufactured in Spain, leveraging the country's strong agricultural and food processing infrastructure. As a private label, the production is typically outsourced to specialized Spanish food manufacturers that meet the strict quality standards of the purchasing group.

The brand is owned by Euromadi Iberica, a leading multi-sector purchasing and services group in Europe. Founded in 1993 and headquartered in Barcelona, Euromadi serves as an alliance for various independent supermarket chains and distributors, allowing them to compete with larger global retailers by centralizing procurement and developing private labels like Alteza.