Shine Dishwashing Powder

Shine is a value-focused brand of dishwashing and cleaning products primarily found in the Australian and New Zealand markets. It is specifically developed and produced as a private label brand for Woolworths, one of Australia's largest grocery retailers.

While the brand is owned and managed by the Australian company Woolworths Group, the manufacturing of this specific dishwashing powder is performed in China. This outsourcing allows for the product to be positioned as a budget-friendly alternative to premium market brands while maintaining the quality standards required for distribution in major supermarkets across Oceania.

The Woolworths Group oversees the entire supply chain and branding for Shine, ensuring it integrates with their broader portfolio of home-brand cleaners. The product is distributed locally through Woolworths stores in Australia and Countdown/Woolworths stores in New Zealand.