Velvet Paper Tissues

Velvet is a prominent brand in the hygiene sector, particularly known for its paper-based personal care products like tissues and toilet paper. The brand originated in Poland and was historically associated with Kimberly-Clark's operations in Central Europe. Today, the brand is owned and managed by Velvet CARE, one of the largest manufacturers of hygiene products in Central and Eastern Europe.

Production is primarily centered at the manufacturing plant in Klucze, Poland, which has a long history of paper making dating back over a century. In 2023, the Swiss-based Partners Group signed an agreement to acquire a majority stake in Velvet CARE, positioning the brand under Swiss-led investment while maintaining its strong Polish industrial roots. The brand continues to expand its footprint across Europe through organic growth and strategic acquisitions.