Uncle Tobys Protein Muesli Bars

Uncle Tobys is a quintessentially Australian brand with a rich history dating back to 1893 when it was first launched by the Clifford Love & Co. company in Sydney. Known primarily for its oats and breakfast cereals, the brand has become a staple in Australian households, focusing on wholesome, energy-providing snacks like the Protein Muesli Bars shown here.

While the brand maintains its deep Australian roots and continues to manufacture the vast majority of its products, including these muesli bars, at its factory in Wahgunyah, Victoria, its ownership has transitioned to global entities. Today, Uncle Tobys is a key brand under the Cereal Partners Worldwide joint venture, making Nestlé the ultimate parent company. This structure allows the brand to leverage global distribution networks while maintaining its local manufacturing presence in regional Australia.