Elmex Anti-Caries Professional Orthodontie Toothpaste

Elmex is a highly regarded oral hygiene brand originally developed in Switzerland. It was first launched in 1962 by the GABA Group, a company that became famous for introducing amine fluoride (AmF) which provides superior protection against dental caries.

Today, the brand is owned by the American multinational Colgate-Palmolive, following its acquisition of the GABA Group in 2004. While originally a Swiss product, Elmex is now manufactured in multiple locations across Europe (including Poland and Italy) to serve the global market. It remains a leader in pharmaceutical-grade oral care, often recommended by dentists for specific needs like orthodontic care and sensitive teeth.