alverde NATURKOSMETIK Matt-Paste

Alverde is a private-label brand of the major German drugstore chain dm-drogerie markt. Founded in 1989, it was the first private retail brand specializing in natural cosmetics in Germany. The brand emphasizes plant-based ingredients and environmental sustainability, being certified by NATRUE. Its products, including hair styling items like this Matt-Paste, are primarily manufactured in Germany and Switzerland to maintain high quality standards and organic certifications. The brand's identity is deeply rooted in the German 'Naturkosmetik' (natural cosmetics) market, offering an affordable alternative to premium eco-brands while maintaining a strong commitment to vegan and ecological standards.