Frón biscuits

Frón is one of Iceland's most iconic food brands, deeply rooted in the nation's culinary history. Founded in 1926, the company became famous for producing a wide variety of biscuits and snacks that have become staples in Icelandic households, such as Mjólkurkex and Hreinkex.

Over the decades, Frón has maintained its position as a market leader in the Icelandic confectionery sector. The brand is known for its commitment to local production, with its main manufacturing facilities located in Reykjavík, ensuring that the products remain a true 'taste of Iceland'.

In terms of ownership, the brand is currently owned by Myllan-Frón hf., which is part of the larger Icelandic food group, Kristinn. This structure allows the brand to leverage extensive distribution networks across the country while maintaining the traditional recipes that have made it a household name for nearly a century.