Calida Underwear

CALIDA is a prestigious Swiss brand that has been a pioneer in sustainable and high-quality bodywear since its founding in 1941. Originating in Oberkirch, Switzerland, the brand was established by Max Kellenberger and Hans Joachim Palmers. It is widely recognized for its commitment to comfort, durability, and early adoption of environmental standards, such as the 'Cradle to Cradle' certification.

While the design and development processes are rooted in Switzerland, the product manufacturing occurs across multiple locations. CALIDA operates its own production facility in Hungary and sources materials and additional manufacturing from partner sites in Europe and beyond to maintain its high standards of craftsmanship.

Today, the brand is the cornerstone of the CALIDA Group, a publicly traded international apparel company. The group has historically expanded its portfolio with other well-known brands like Aubade and Lafuma, maintaining its headquarters in Sursee, Switzerland. The ultimate ownership remains with the CALIDA Holding AG, ensuring the brand retains its Swiss heritage and focus on sustainable luxury.