Made O'Meter
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ASICS is a world-renowned Japanese multinational corporation specializing in sports equipment, particularly high-performance footwear. The brand name is an acronym for the Latin phrase 'Anima Sana In Corpore Sano', which translates to 'A Sound Mind in a Sound Body,' reflecting the company's philosophy of promoting total health and fitness through sport.
Originally founded in 1949 by Kihachiro Onitsuka as Onitsuka Co., Ltd., the brand initially produced basketball shoes in Kobe, Japan. Over the decades, it evolved through several mergers to become the modern ASICS Corporation. While the brand's heart and design headquarters remain in Japan, its manufacturing is distributed globally to meet international demand.
As indicated by the label, these specific shoes are manufactured in Indonesia, a key production hub for the brand’s athletic line. ASICS Corporation operates as a publicly traded entity on the Tokyo Stock Exchange, maintaining its status as an independent global sports powerhouse headquartered in Kobe, Japan. It continues to be a leader in running technology, recognized for its proprietary GEL cushioning systems.
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