Pams Coarse Breadcrumbs

Pams Coarse Breadcrumbs are a staple pantry item in New Zealand kitchens, widely used for creating crunchy coatings on meats or as a thickening agent for stews and casseroles. The product is marketed as having no added colours, flavours, or preservatives, catering to health-conscious consumers looking for clean ingredient lists.

The Pams brand is a quintessential New Zealand icon, founded in 1937 by Four Square grocery stores as a private label to provide high-quality goods at affordable prices during the Great Depression. Since then, it has grown to become the largest selling grocery brand in the country. It is currently owned by Foodstuffs, a major New Zealand grocery cooperative that operates retail banners such as New World, PAK'nSAVE, and Four Square. The brand operates as a private label, meaning most of its manufacturing is outsourced to local and international suppliers, though its core identification remains firmly rooted in New Zealand's retail landscape.