Caraiman Beer

Caraiman is a Romanian beer brand characterized by its deep connection to the Carpathian landscape, as reflected in its name (inspired by the Caraiman Peak) and its rustic labels. It is marketed as a refreshing lager with a balanced taste, often associated with tradition and mountain settings.

The brand was launched in Romania and is currently produced locally to serve the Romanian market. It is part of the portfolio of Ursus Breweries, which is the largest brewer in Romania. Since 2017, Ursus Breweries has been a subsidiary of the Japanese beverage giant Asahi Group Holdings, Ltd., after they acquired the Central and Eastern European businesses from Anheuser-Busch InBev.