Ciuc Premium lager beer

Ciuc Premium is a well-known Romanian lager beer with a history dating back to 1974. Its name and heritage are deeply rooted in the city of Miercurea Ciuc, where the brewery was originally established during the socialist era to serve the regional market. The brand is celebrated for its traditional brewing process and is positioned as a high-quality, authentic Romanian beer.

Over the decades, the brand underwent significant modernization following the transition to a market economy. It was eventually acquired by the Dutch brewing giant Heineken N.V. Today, Ciuc Premium is manufactured locally in Romania, primarily at Heineken's breweries such as those in Miercurea Ciuc and Craiova, ensuring that the production remains close to its regional origins while benefiting from international quality standards. The brand remains a core part of Heineken Romania's diverse portfolio, maintaining its status as a popular choice among local consumers.