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Amend is a prominent Brazilian brand specialized in high-performance hair care products. Founded in 1994, the company established itself in the market by focusing on professional-quality formulas for retail consumers, particularly known for its hair coloring and restorative treatments.
The product is manufactured in Brazil, where Amend maintains its primary production facilities to serve both the domestic and international markets. Historically an independent family-founded company (Amend Cosméticos), the brand joined the portfolio of the French group L'Oréal in 2024, significantly expanding its global reach and R&D capabilities. This acquisition has integrated Amend into one of the world's largest beauty conglomerates, while maintaining its identity as a specialized Brazilian hair care authority.
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