Closeup mouthwash

Closeup is a renowned oral care brand launched in 1967 as the first gel toothpaste. Known for its focus on breath freshness and social confidence, the brand has expanded its portfolio to include various mouthwash options like the Protector 360 Fresh shown in the image.

The brand was originally developed by Unilever in the United States. Today, it remains a pillar of Unilever's personal care division. In Brazil, products are typically manufactured in local facilities to serve the domestic market. Unilever continues to manage the brand globally, maintaining its position as a trendsetter in the oral hygiene sector with a strong presence in emerging markets across South America and Asia.