Margarita Potato Chips

Margarita is the leading brand of potato chips in Colombia, deeply rooted in the country's snack culture. Originally founded in 1965 by a family business, the brand became a national icon for its 'Natural' and flavored potato chips. Its distinct logo featuring a sun-like yellow circle and red ribbon is instantly recognizable across South America.

In the late 1990s, the brand was acquired by Frito-Lay, a division of PepsiCo. This acquisition integrated Margarita into a global supply chain while maintaining its local identity. Today, the products are primarily manufactured within Colombia to ensure freshness and support local potato farmers, though the brand operates under the umbrella of one of the world's largest food and beverage conglomerates.