CRAVE Cat Food with Beef and Chicken

CRAVE is a high-protein, grain-free pet food brand designed to mimic the ancestral diet of pets. The brand was originally launched in the United States to cater to consumers seeking natural and meat-orientated nutrition for dogs and cats.

The brand is owned by Mars, Incorporated, a global leader in pet care and nutrition. While the brand was conceived in the USA, CRAVE products for the European market are often manufactured in various facilities across Europe, specifically in Germany or France, to ensure freshness and logistical efficiency. Mars Petcare operates a vast network of production sites worldwide.

As of 2024 and beyond, the ultimate owner remains Mars, Incorporated, an American multinational corporation. Mars continues to expand the CRAVE portfolio globally, positioning it as a premium option within their extensive pet care segment.