Squishmallows Oogie Boogie Plush

Squishmallows are a hugely popular line of plush toys known for their soft, marshmallow-like texture. This specific item features Oogie Boogie, a character from Disney's The Nightmare Before Christmas. The Squishmallows brand was originally launched in 2017 by Kelly Toys, an American company.

Due to the brand's explosive success, it was acquired by Jazwares, which is a subsidiary of the global conglomerate Berkshire Hathaway. While the brand management and design are largely based in the United States, manufacturing is primarily outsourced to facilities in China and Vietnam to meet global demand. This product represents a licensing collaboration between Jazwares and Disney.