Supercheap Auto automotive parts and accessories

Supercheap Auto is one of the most prominent automotive specialty retailers in the Oceania region. Founded in 1972, the brand has grown from a mail-order business into a massive retail chain with hundreds of stores across Australia and New Zealand. It provides a wide range of automotive products, including battery maintenance, oils, tools, and performance parts.

While the brand holds a strong Australian identity, the products sold within its stores are sourced from a global network of manufacturers. Many of their private-label brands and general tools are manufactured in countries like China, Taiwan, and Thailand, while specialty lubricants and chemicals may be produced locally in Australia.

The brand is currently owned by Super Retail Group, a major Australian retail conglomerate. Super Retail Group also manages other high-profile brands such as Rebel, BCF, and Macpac. Under this ownership, Supercheap Auto continues to dominate the automotive aftermarket industry through a robust supply chain and a focus on DIY car maintenance enthusiasts.