Veja Multi-Purpose Power Fusion

Veja is Brazil's leading household cleaning brand, widely recognized for its multi-purpose surface cleaners. The brand was originally created in Brazil by the company Indústrias Gessy Lever (which later became Unilever) in 1969, before being acquired by the British multinational Reckitt. Today, Veja products are primarily manufactured in Brazil to serve the local market, where the brand has maintained a dominant market share for decades.

The brand is currently owned by Reckitt (formerly Reckitt Benckiser), a global leader in health, hygiene, and nutrition products headquartered in Slough, England. The 'Power Fusion' line represents a modern evolution of the brand, combining traditional cleaning ingredients like bicarbonate of soda and alcohol with citrus fragrances to provide enhanced cleaning performance.