Bimbo sliced bread

Bimbo is the flagship brand of Grupo Bimbo, the world's largest baking company. Founded in Mexico City in 1945 by Lorenzo Servitje and his partners, the brand initially specialized in wrapped sliced white bread. Over more than 80 years, it has expanded its portfolio to include a wide range of baked goods like buns, pastries, and snacks.

While its heart remains in Mexico, manufacturing is decentralized to serve over 33 countries. The brand utilizes hundreds of bakeries across the Americas, Europe, Asia, and Africa to ensure local freshness. Today, Grupo Bimbo stands as a global powerhouse in the food industry, maintaining its position as a market leader through continuous acquisition of international brands while keeping its original Mexican identity at its core.