Mum Dry Cool Pink Anti-Perspirant Deodorant

Mum is a historic brand in the personal care industry, credited with inventing the first commercial deodorant in 1888. Originally developed in Philadelphia, USA, the brand revolutionized personal hygiene with the introduction of the first roll-on applicator in the 1940s, a design inspired by the ballpoint pen.

Today, the ownership of the Mum brand is fragmented by region. In Australia and New Zealand, the brand is owned and distributed by McPherson's Limited, an Australian public company. While the brand has American heritage, current manufacturing for the Australasian market is primarily conducted in Thailand to leverage regional supply chain efficiencies. The product line focuses on providing alcohol-free and non-sting formulations for sensitive skin.