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Made O'Meter

Discover where a brand or product originates

UGG classic boots and footwear

ownerDeckers Outdoor Corporation (USA)
originAustralia
manufacturedMultiple countries (primarily China, Vietnam, and Dominican Republic)

UGG is a globally recognized lifestyle brand most famous for its sheepskin boots. The brand's identity is rooted in the surf culture of the late 1970s, where it transitioned from a functional boot used by surfers to keep warm to a mainstream luxury fashion staple.

While the brand has its original roots in Australia and was brought to the United States market by an Australian surfer, it has been owned by American interests for several decades. Today, UGG is managed as a high-end footwear and apparel brand under the umbrella of Deckers Outdoor Corporation.

Manufacturing for UGG products is globalized to meet massive international demand. While a small amount of specialty production may occur elsewhere, the vast majority of official UGG products are manufactured in China, Vietnam, Cambodia, and the Dominican Republic. The leather and sheepskin used are sourced from various countries, including Australia and the UK, but the final assembly is typically done in Asian manufacturing hubs.

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