Dial soap

Dial is an iconic American brand of soap and body wash that revolutionized the personal care industry in the mid-20th century. Developed by researchers at the meatpacking company Armour and Company, it was introduced in 1948 as the first germicidal soap. Its name was derived from its promise of around-the-clock protection against the odors caused by bacteria.

Over the decades, the brand's ownership shifted through various corporate mergers and acquisitions. It was a flagship product of The Greyhound Corporation (later Dial Corporation) for many years before being acquired by the German consumer goods giant Henkel in 2004. This acquisition allowed Henkel to significantly expand its footprint in the North American personal care market.

Today, Dial products are manufactured primarily in the United States to serve the North American market, though global supply chains and regional manufacturing centers may be utilized for international distribution. As a central part of Henkel's Consumer Brands portfolio, Dial continues to be a market leader in the antibacterial soap category, emphasizing health, hygiene, and skin care.