Brita Water Filter

BRITA is synonymous with household water filtration. Founded in Germany in 1966 by Heinz Hankammer, the company revolutionized the way people consume tap water by introducing the first water filter jug for domestic use. The brand's origin is rooted in the idea of optimizing tap water for taste and purity, originally named after the founder's daughter, Brita.

Today, the brand remains under the ownership of the founding family through BRITA SE. While headquartered in Taunusstein, Germany, manufacturing is distributed across multiple European locations to serve global markets. The company focuses heavily on sustainability, promoting reusable carafes and recyclable filter cartridges as an alternative to single-use plastic bottles.