CELSIUS Sparkling Pineapple Energy Drink

CELSIUS is a premium energy drink brand that launched in 2004 under the company Celsius Holdings, Inc. Unlike traditional energy shots or sodas, CELSIUS marketed itself as a 'fitness drink' with a MetaPlus formula designed to accelerate metabolism and burn body fat through thermogenesis. The product contains green tea, guarana, and ginger, and is typically ginger-flavored or fruit-based.

While the brand has a significant global presence, its primary manufacturing operations are centered in the United States to serve North American retail channels. In 2022, the brand entered into a major long-term strategic distribution agreement with PepsiCo, which included a minority investment, further strengthening its global supply chain. Celsius Holdings, Inc. remains the ultimate owner of the brand, operating as a publicly traded company headquartered in Boca Raton, Florida.