Made O'Meter
Discover where a brand or product originates
The ASICS GEL-NAGOYA 5 is a popular entry-level running shoe designed for comfort and durability during daily workouts. ASICS, an acronym for the Latin phrase 'Anima Sana In Corpore Sano' (A Sound Mind in a Sound Body), was founded in Kobe, Japan, by Kihachiro Onitsuka in 1949. Originally started as Onitsuka Co., Ltd., the company gained global fame for its technical athletic footwear and innovative GEL cushioning technology.
Currently, ASICS Corporation remains an independent Japanese multinational dedicated to sporting goods. While the brand originates from Japan, its manufacturing is distributed globally, with major production hubs in Southeast Asia. Specifically in the Brazilian market, many ASICS models like the Nagoya series are produced or distributed through local partnerships such as Vulcabras, which handles production and commerce for the brand within the region.
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