United Colors of Benetton Clothing and Fragrances

United Colors of Benetton is a globally recognized Italian fashion brand founded in 1965 by the Benetton family in Ponzano Veneto. Originally starting as a small knitwear business, it became famous for its vibrant use of color and socially conscious advertising campaigns.

Today, the brand's manufacturing is decentralized across multiple countries, including Italy, Serbia, Tunisia, Croatia, and various Asian nations, depending on the specific product line. It remains under the ownership of the Benetton family through their holding company, Edizione S.p.A. The brand continues to focus on its heritage of knitwear while expanding into perfumes and home goods.