Held cleaning products

Held is a historic pioneering brand in the ecological cleaning market, originally founded in Switzerland. Known for its commitment to sustainability and biodegradable ingredients, the brand became a landmark for environmentally conscious consumers in the DACH region and beyond.

Today, Held is part of the global ecological cleaning portfolio alongside Ecover and Method. The brand's products are manufactured in advanced ecological facilities, primarily in Malle, Belgium, but also across various European locations to maintain a low carbon footprint. Since 2017, the brand has been under the ultimate ownership of SC Johnson & Son, an American multinational company. This acquisition integrated Held’s sustainable expertise into a massive global distribution network while continuing to focus on plant-based and mineral-derived cleaning solutions.