Premier Naturell carbonated water

Premier is a private label brand primarily associated with the Swedish grocery retail giant Axfood. This specific product is a carbonated mineral water (Naturell Kolsyrat Vatten) featuring coastal-themed packaging often found in Swedish supermarkets such as Willys and Hemköp.

The product is manufactured in Sweden, typically sourced from local springs and bottled in facilities that serve Axfood's supply chain. The brand was created by Axfood to provide a high-quality, competitively priced alternative to international beverage brands in the Scandinavian market.

Today, the brand remains under the ownership of Axfood AB, a leading food retail group in Sweden. Axfood is headquartered in Stockholm and operates a variety of retail chains and wholesale businesses, ensuring that Premier products are a staple of Swedish consumer culture.